79. Availability Heuristic

This effect appear when more available information influences on decisions: it may be something more easily remembered or just recent. And other information and alternative solutions may not be considered in this case.

Additional information:
N Schwarz, H Bless, F Strack, G Klumpp, H Rittenauer-Schatka, A Simons, “Ease of retrieval as information: Another look at the availability heuristic” Journal of Personality and Social Psychology, Vol 61(2), 1991.